What Is The Best Way To Manage Your Online Reputation?

Brands today have a lot on their plate. Since customers hold all the power and routinely search for products and services online, just a few pieces of negative user feedback can directly influence the bottom line.

The problem is that happy customers often keep silent, but someone with a pet peeve will lean into their anger and leave an unrealistic, yet devastating comment. Before long, prospects looking you up online may get discouraged by this, especially if your negative criticism is almost as common as positive feedback. 

This is why it’s important to proactively boost your online image while also keeping track of any negative feedback. The easiest way to achieve this is through online reputation management. 

Continue reading to learn more about it, why it matters, and more importantly, how our affordable reputation management solution can help you fix your online reputation. 

What Is Online Reputation Management?

Online reputation management is the process of monitoring and analyzing your online reputation. This primarily refers to looking at feedback from your audience and identifying customer sentiment. However, it also includes responding to negative feedback and taking action to increase the number of positive reviews. 

As you’re already aware, doing all this manually can take a lot of time, more so when you consider the number of online platforms where customers are allowed to provide their two cents.

Why You Should Start Managing Your Online Reputation

If you want to build a powerful brand, you must keep a pulse on what your users are saying and strive to improve your offering. Doing so unlocks a world of benefits, such as:

1. Improved Brand Awareness

The more people talk about your brand, the better. Keeping track of the conversation is just the beginning, though. Reputation management helps you cultivate a culture that encourages users to open up about your business. 

By actively monitoring your standing and generating more reviews, you can create a snowball effect. You’ll spark more conversations, which will directly translate into higher brand awareness. This is particularly true if you take your time to reply to each review in a constructive manner. 

In short, being a part of the online discourse around your business builds visibility while also portraying the brand in the best possible light. 

2. Enhanced Customer Relationships

Although it seems reputation management is all about growing your business, think again. An effective approach to managing reputation will help you uncover any weaknesses or strengths regarding your offering and the way you serve your customers.

This applies to all industries. If you have a restaurant, you may learn that your service personnel are impolite. If you sell a SaaS solution, reputation management may uncover that most customers are confused about a specific feature. 

On the flip side, you can also figure out what your customers like so you can double down on what they agree are your biggest strengths. 

3. Minimized Impact Of Negative Feedback

While negative reviews may point to larger issues you’re facing (i.e. if the same pain points keep coming up), by reacting quickly to any crisis, you can minimize its impact. 

What do we mean by that?

Sometimes, unhappy customers simply need to vent. By reaching out as soon as they publish their review, you can open up the conversation and offer to solve the problem. Once the conversation is in full swing, you can invite them to continue the convo offline. 

If you’re successful, the unhappy customer may give you a second chance. They may even agree to remove the review - who knows? 

At the same time, showing up and doing your best to publicly resolve the customer’s pain point will decrease the impact of that particular review. Other users will see your reply and walk away with a positive impression. 

Why Use Online Reputation Management Software?

It’s impossible to track each online conversation manually. There are way too many review platforms and without some form of software assistance, you run the risk of missing critical touchpoints and opportunities to grow your reputation.

Plus, a large part of online reputation management is generating new reviews. We’re willing to bet you would lose your mind if you tried to send out review requests manually, especially if you handle a large amount of tickets. 

Fortunately, our affordable reputation management platform allows you to overcome most of these challenges. Here’s why you should use ReviewArm to manage your online reputation:

1. Monitor Discourse On All Platforms

There are dozens of review platforms available and it’s simply inconvenient to spend hours upon hours scrolling flipping through tabs until you see a new review.

ReviewArm does something incredible. It allows you to keep track of all the platforms you’re active on in a single consolidated dashboard. This goes for popular sites such as Google or Facebook, but we also support Yelp and even niche sites like Zillow and ServiceTitan. 

2. Get Alerts For Each Review

Along with a dashboard that puts everything at your fingertips, ReviewArm also provides you with a powerful notification system. Every time you receive a review on any platform, you’ll get alerted. That way, you can answer almost immediately. 

3. Send Out Automatic Review Requests

Besides being an affordable reputation management system, ReviewArm makes it easy to automatically send review requests to your customers via SMS or email. Ultimately, this matters as it can help you use the momentum right after a sale to secure positive reviews. 

4. Reply To Reviews Using Ai

Although automatic responses somewhat defeat the purpose of reputation management, we understand that you may not have time to craft each response. That’s why we implemented a nifty AI feature that responds to reviews for you.

Don’t be mistaken. ReviewArm analyzes the language and information in the review to craft a perfect human-like response in a matter of seconds. If you handle a large volume of customers daily, this is the feature you’re bound to enjoy as you won’t need to type anything - simply choose the response you like, and voila!

Manage Your Reputation Without Busting The Bank 

If you’re looking for an affordable reputation management platform that allows you to completely automate the process, ReviewArm is by far the best choice. It will fit right in your marketing stack by integrating with other platforms you’re using. And the best thing is - there are no contracts. 

With our pay-as-you-go pricing model, you can use ReviewArm as much as you need, scaling up along with your business and your online reputation. 

Sign up for a free trial now.