Best Ways For Small Businesses to Manage Their Reputation

You’ve probably heard how your online reputation is a key component of your business's success. That probably led you to look up Fort Lauderdale reputation management companies.

In the modern age where online reviews and instant communication reign supreme, it’s essential to protect the reputation of your business. However, there are multiple methods of achieving the same goals. 

This is everything you need to know about options for Fort Lauderdale reputation management currently available.

Reputation Management Explained

Reputation management is a set of practices for monitoring and influencing the online discourse about your brand. This is especially important for businesses that have a scandal on their hands, too many negative reviews, or even false information spreading online. 

Since these materials are published online, it’s possible to mitigate the damage with proper SEO practices. For instance, if a business has bad reviews, it’s possible to alleviate the negative effects by generating new positive reviews from happy customers. 

In other words, reputation management helps you reach new customers by putting content that highlights your business in the best light possible a the forefront of search engine results. Thus, making it harder for new customers to run into negative information.

Since negative information can quickly spread through social media, video platforms, and review sites, it’s never too early to start managing your reputation. This is especially true considering that customers these days will check out online reviews before parting with their hard-earned cash. 

How Can Businesses Manage Their Reputation?

Fort Lauderdale reputation management isn’t just for businesses dealing with scandals and a string of negative attention. Reputation management might also include efforts to ensure positive results appear higher in search engines. That way,  potential customers aren’t met with just a boring business listing, rather, they can see the most positive content first.

Another part of managing an online reputation is responding to comments across social media pages and review sites as quickly as possible.

Since timing matters, businesses need to monitor different online channels and keep tabs on any mentions of their company. This can be especially challenging today with so many social media and review platforms available.

At the moment, there are three main ways businesses may manage their online reputation:

1. Solo reputation management

While it might be challenging, you can manage your online reputation manually. 

The first step is conducting a comprehensive analysis of your current online status. For instance, you could check what’s lacking in your approach. Maybe you’ve got a few negative reviews at the top of the review pages, and in that case, you’ll have to generate some new ones.

Or maybe you’ve got a lot of reviews or social media comments you haven’t responded to, which you should probably do as soon as possible.

Once you have a rundown of the situation, you’ll have to address those issues proactively. You’ll have to do daily checks of all of your social media platforms and all the review sites your business is listed on,

You’ll also have to discover a way to ask your customers for reviews. You could do it in person, via text, or by email. 

2. Reputation management agency

Fort Lauderdale reputation management agencies have the expertise you can leverage to repair your online reputation. They’ll help you save time by monitoring all of your customer interactions on review sites. They’ll also keep track of your social media account and create content that helps outline your positive traits and implement SEO strategies to minimize the prominence of negative information.

If your online reputation is severely damaged, an agency might be your best bet as you’ll require extensive knowledge and expertise for a successful reputation management campaign.

3. Reputation management software

For most businesses, Fort Lauderdale reputation management is easy to do with software that automates multiple processes. With this software, you can monitor different platforms and set up notifications that let you know when you receive a new review so you can respond in a timely fashion.

You can also automate the process of sending out review requests to ensure you never miss the opportunity to generate some positive feedback. 

As a plus, you can also share these reviews easily on your social media pages and leverage powerful analytics that provide you with insight into how your reputation management efforts are progressing.

Why Software is The Best Option for Small Businesses

All of the methods outlined above have their pros and cons. For instance, doing everything manually is the cheapest method, but it’s also the most time-consuming. 

f it was a one-off thing, it wouldn’t be a problem, but reputation management requires constant effort. 

Working with a Fort Lauderdale reputation management agency helps you save a lot of time, and if you’re dealing with an online fiasco, their expertise might come in handy. However, the main downside is the price. 

With software, you get the best of both worlds. You save a lot of time when compared to manual management but you also save a lot of money. Yes, you’ll still have to do some work, but at least you won’t have to worry about sending review requests or logging into different platforms to check for new reviews.

How cheaper is software when compared to Fort Lauderdale reputation management agency?

With an agency, you’ll cash out on between $800 and $8000 per month. While that might not be a lot for a company with hundreds of employees or a celebrity, a small to mid-size business simply cannot afford to spend that much.

In comparison, the premium version of our reputation management platform, ReviewArm, will cost you just $89 per month.

Choose ReviewArm

Even if your online reputation is squeaky clean at the moment, as your brand grows, you’ll have to pay more attention to the online discourse around your business. Reputation management isn’t just about damage control, you can benefit from it in multiple ways.

With ReviewArm and consistent review generation, you can improve your SEO and increase the number of customers without moving a muscle. All that at the price of 30 lattes. 

If you want to give it a test drive, we’ve got a free version available that provides you with a small taste of what you can achieve. Fill out our contact form and get the best, yet most affordable Fort Lauderdale reputation management platform.