Facebook Reviews And Recommendations Explained

As a business owner, it’s important to understand this new system, how it’s different from other review platforms, and how you can use it to grow your business.



Here’s what you need to know about recommendations and how to leave a Facebook review.

How Are Recommendations Different From Reviews?

With the new system, star ratings now come from a mix of customer recommendations and old reviews. The recommendation option is now part of the reviews, and all previous feedback is shown there.

In the past, users would just leave a star rating. Now, they can choose to recommend or not recommend a business. This isn’t just about people who visit your page.

For example, users can now write a status asking for recommendations from their friends. If your business gets suggested, that recommendation will show up on your page

Here’s how they’re different:

• Location: Reviews are on the left side of the page, while recommendations are on the upper-right side.
• Reach: The new system lets you control who sees recommendations, making it more personal, while reviews are visible to all Facebook users.
• Format: Recommendations only show comments, while reviews show comments along with star ratings.
• Details: Reviews are limited, but the new system lets users recommend specific features with tags and even add photos.
• Reactions: Only people within a user’s network can like and comment on a recommendation, while reviews are open to all users.

Learn more about how Facebook Reviews & Ratings work and why they matter.

How is the New Score Calculated?

Facebook calculates the rating of a page using reviews and the recommendations people share about a business.

How to Leave a Facebook Review?

This new system is a game-changer for businesses. The first step to getting new reviews is to explain the new process to your customers so they can easily recommend your business.

The process is more polished now. Your customers will start by opening the business page they want to recommend. Before, they had to click on “Write a review” and leave a star rating. That’s all gone. Now, they recommend your business.

There are just two options: yes or no. It’s a lot simpler than before.

Here’s how to leave a Facebook review:

1. Go to the reviews/recommendations section on the left side of the page.
2. A box will pop up asking if you’d like to recommend this business. Click yes to recommend, or no if you don’t.
3. Explain why you’re recommending the business. If you’re using a phone, you can also upload a photo.
4. Choose tags that describe your recommendation, like “great service” or “kid-friendly.”
5. Click post, and your recommendation will appear on the page.

You can also recommend a business by tagging its page in a comment when a friend asks for a recommendation.

To learn more about how to encourage customers to leave reviews, check out our blog on how to get more online reviews.

Benefits of the New System

The new system is powerful. It gives customers more options to share their feedback, making it simpler and better.

Here are the biggest benefits:

• Increased Reach: The score your business page gets will be visible across Facebook. Your score will show up in places where customers make decisions, like Maps. Recommendations will appear when people search for your business, and the first ones they see will be from their close friends. This can strongly influence buying decisions because people trust their friends’ opinions.
• Posting Photos: The new system lets customers add photos to their recommendations. On mobile, the recommendation form will offer users the option to upload a photo that will be published with the text. These posts will show up in the recommendations on a business page, just like any other customer review.
• Tags: Think of the new tags as hashtags for your business. When leaving a recommendation, customers can pick tags that describe their experience. These tags are automatically generated by Facebook based on words used in previous reviews. For example, if customers have talked about your friendly staff, that tag will be suggested to new users recommending your business.

Learn more about how to improve your online reputation with Facebook reviews and other tools.

How to Get More Recommendations on Facebook?

Just like with any other review platform, you’ll need to be proactive to get the most out of the new recommendations. This is especially important if you’re just starting, as the first batch of reviews can help you build trust and get things rolling.

Here are some techniques to get new Facebook reviews:

• Create Facebook ads inviting users to leave recommendations.
• Send a link to your reviews section in emails to your customers.
• Add a “Review us on Facebook” button or a Facebook reviews badge to your website.
• If you have printed materials like flyers or menus, print a QR code with the link to the reviews section.

Grow Your Reputation

These changes to Facebook are a good thing. While some people might prefer the old star ratings, the new features help both users and businesses.

Online recommendations are very important, especially on Facebook, where many people trust what they see. A big part of your online reputation depends on your Facebook rating.

So, make sure Facebook is a key part of your online reputation strategy. Encourage your customers to leave feedback on your page, and you’ll see your reputation grow quickly.

Keep responding to reviews, and if you want to make the process easier, contact Oamii. We’re working on a reputation management solution that will simplify this for you. Call Oamii at 561-228-4111 or fill out our online contact form to stay ahead of the competition.

Ready to take control of your online reputation? Try ReviewArm powerful Review Management Software today! Our Online Reputation Management Software helps you streamline review management, improve customer feedback, and boost your brand’s credibility.